2017-08-09 18:41 Economic Daily reporter He, Xiu-ling / report

 

The Grand Ocean Department Store and China's largest self-operated electric business Jingdong signed, announced the cooperation of the five major projects, including offline experience, online shopping, consumer finance, logistics services and big data marketing. This is Grand Ocean and Jingdong cooperation in the Chinese department store industry initiative. First in the Grand Ocean department store branches opened under the "Jingdong House" physical store, and online Jingdong Mall opened Grand Ocean member flagship store, providing the most valuable goods.

Jingdong is China's largest Internet company. The Grand Ocean Department Store Group President and General Manager Huang, Qing-hai said that Grand Ocean Department Store and Jingdong Group strong combination of the full retail industry chain in depth cooperation, hoping to jointly create online and offline retail platform.

Jingdong Group Vice President and 3C Division President Hu, Sheng-li pointed out that Jingdong accurate positioning through the large consumer groups. The Grand Ocean Department Store that the first time and Jingdong formed a long-term strategic partner through the sharing of resources, will be fully launched new retail cooperation.

The Grand Ocean and Jingdong will carry out strategic cooperation plans in five major areas, including the opening of the "Jingdong Home" entity store in the department stores in the Grand Ocean; and the opening of the "Grand Ocean Member's flagship store" on the Jingdong Mall website for online shopping to carry out "Jingdong white" and "Ocean white" consumer finance and supply chain financial services. In addition, Jingdong will provide "Jingdong logistics" services and the development of the combination of Jingdong and Grand Ocean members of the large data analysis and precision marketing for the the Grand Ocean consumers.

The Grand Ocean General Manager Huang, Qing-hai said that the Grand Ocean in December last year to introduce Jingdong wallet App combined with the Grand Ocean cloud payment system, and in May this year to start the "Jingdong white" and "ocean white" consumer finance and supply chain financial services. This time again with the Jingdong cooperation in the department stores opened the "Jingdong House" line under the 3C experience shop, selected from Jingdong Mall online best quality 3C products and cutting-edge popular brand, through the Jingdong logistics and distribution to all over the Grand Ocean department store "Jingdong home " to provide consumers with experience and purchase.

In addition, Jingdong and the Grand Ocean through a large data analysis, to provide customers with instant messaging and personalized interactive marketing, and at any time to adjust the price line online, so that the customer's consumer experience and then upgrade.

Hu, Sheng-li also said that Jingdong and the Grand Ocean of the strategic cooperation strategy, will let the Grand Ocean department store where consumers will have more opportunities to experience the shopping mall brought the immortal shopping fun, while the national consumers can Online Jingdong Mall, the purchase of Grand Ocean Department Store online flagship store goods, can be described as a win-win situation.

The Grand Ocean and Jingdong in O2O operating depth of cooperation, is expected to grow for the company's future growth momentum.

 

Source: UDN News